In October 2012, I launched The Brooklyn Game, a media enterprise partnered with YES Network designed to cover the new-to-Brooklyn Nets in a new and unique way. Under my guidance, the site focused on storytelling to analyze the team's on-court performance, off-court impact, and ultimately failed championship aspirations. From the silliest posts to deep dives into the NBA psyche, The Brooklyn Game welcomed millions of visitors from every country in the world as we tried to make sense of a team that crash-landed in Brooklyn as a symbol of the changing city.

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Over the course of my employment, I produced over 5,000 pieces of content for The Brooklyn Game. Below is a selection of specific works.

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"Anatomy"

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"Anatomy of An NBA Player" was a series of interviews with NBA players exploring specific skills in-depth, with the player watching replays of specific plays and explaining their thought process. These conversations would then be edited over the video to provide the reader with a direct sense of what the player was both doing and thinking in real-time. These interviews often veered into the player's upbringing, development, and personal traits to paint a fuller, more vivid picture.

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The Anatomy of Perspective - Guard Shaun Livingston discusses his renewed career, floor vision, and how his biracial identity and ability to navigate different worlds during his upbringing helped him evolve as a basketball player.

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The Anatomy of a Stopper - Forward Andrei Kirilenko, one of the most versatile defensive players of all time, dissects how he learned defense through offense and described his development and sense of defensive timing.

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The Anatomy of a Clutch Shot - Guard Joe Johnson is one of the best "crunch time" scorers in NBA history, with a long history of hitting game-winning shots. In this feature, Johnson talks about what he sees in those moments and why he is a "machine" - right down to the tattoo.

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The Lost Art of the NBA Floater - Rather than profile a player, this feature instead focused on a dying skill in the NBA, the "floater" -- a one-handed, arcing push shot with a high degree of difficulty. The Nets were by far the most productive and prolific team at shooting floaters, and I wanted to know how - and why.

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Other Features

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Keith Bogans, role star - Largely an unknown NBA journeyman, Keith Bogans nonetheless found a way to be a useful NBA player beyond the numbers, and this interview discusses the ways he made that possible.

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Paul Pierce's heroics remind us why he's here - Game story following Game 7 of the 2014 first-round series between the Nets and Toronto Raptors, after Paul Pierce blocked a potential series-winning shot as time expired.

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Deron Williams emerges as unlikely unifying force for Nets - Game story following Game 4 of the 2015 first-round series between the Nets and Atlanta Hawks.

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The Nets are still a huge mess - Column about the uphill challenge facing the Nets following the mid-season dismissal of their embattled coach and general manager.

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This is the Darkest Timeline - With the Nets at their lowest point in 2013-14, I made a startling discovery: the team was living in an alternate evil timeline predicted in the television show "Community."

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That Time I Played Shaun Livingston in a Game of Dodgeball - I didn't wake up wanting to destroy an NBA player with a dodgeball.

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The Nets as Teenage Mutant Ninja Turtles - A silly feature comparing the Nets to Teenage Mutant Ninja Turtles, which culminated in the PR firm that runs the Ninja Turtles brand sending me TMNT action figures with Deron Williams and Joe Johnson's face on them. Not kidding.

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You were supposed to be dead - An end-of-year feature on the 2013-14 Nets, by far the weirdest Nets team of my lifetime.

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How to kill a zombie - An end-of-year feature on the 2014-15 Nets, and a sequel to the previous feature "You were supposed to be dead."