Visible x Maren Morris: Dancing with Myself
A hit single, for singles, on Singles Day
4x Muse Awards 2024
πPlatinum | Video - Music Video
πPlatinum | Advertising - Online Ad (Single)
πPlatinum | Use of Music
πPlatinum | Branded Content - Entertainment
2x Clio Music Awards
π Shortlist | Use of Music in Advertising
π Shortlist | Use of Music in Advertising, Craft
2x Digiday Media Awards 2024
π₯Winner: Best Brand Partnership (B2C)
π Finalist: Best Custom Advertising
As a purely one-line plan, Visible Wireless is tailor-made for singles. But singles never really feel the love, and even less so from wireless brands thatβd rather court families for multiline plans.
So around Valentineβs Day, when everyone is celebrating relationships, we decided to honor them withβ¦
A special single, celebrating singles, for Singles Awareness Day.
We partnered with recent divorcee and pop star Maren Morris on a new rendition and music video covering Billy Idolβs independence anthem Dancing With Myself, released February 15th (Singles Day). In the video, Maren dances up and down the shelves at the iconic Nashville record store Grimeyβs, a tribute to her roots in the city and to her getting lost in her true self.
Stripped down and soulful, Maren breathed new life into the old classic, reminding us that dancing with yourself is just as fun.
The video and song went viral, with over 350 media placements and hundreds of millions of impressions.
As a special bonus, Maren sat down with us to discuss why she felt so moved to be a part of our campaign.
And we even got the coveted Billy Idol cosign.
(This was purely organic and we did not expect it.)
Howβd we do?
646 Million Earned Media Impressions
2.4 million hero video views (& counting)
17% Lift in Brand Awareness
1 killer single for singles
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