JobsOhio: Ohio is For Leaders
How can a few cheeky billboards be worth $20 billion?
1x Muse Advertising Awards 2021
🏆Platinum | Branded Content (Other)
1x dotCOMM Awards 2022
🥇Gold | Digital Marketing & Communications Campaigns
3x OBIE Awards 2022
🏅Finalist | Buzzworthy Creative
🏅Finalist | Contextual Creative
🏅Finalist | Copywriting
1x Viddy Awards 2022
🏆Platinum | Non-Broadcast Marketing / Advertising Campaigns - Interactive Brand Experience
Be honest. How often do you think about Ohio?
To most people, it’s a flyover state and little else. Maybe a meme.
But if you’re a business owner, you probably should think about Ohio. A lot. With low corporate taxes, low cost of living, and a business-friendly climate, Ohio has a lot to offer businesses and employees alike.
Just saying that won’t get business leaders interested. You need to capture their attention. So how did we do it?
We got snarky.
Seven hours into the second day of a remote brainstorm session…
We found our campaign.
We broke through with a full-funnel campaign across TV, web, print, using just about any format we could get our hands on.
By pairing an unexpected tone with an unexpected place, we got unexpectedly good coverage…
And even more unexpectedly good results.
$17 million in advertising investment → $950 million in capital investment from multiple businesses, followed by an additional $20 billion Intel investment in Ohio shortly following our campaign.
Nearly 1 billion impressions, over 1.3 million site visits, and over 4,000 email submissions from business leaders
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