Visible x Jason Alexander:
The Truth About Yadas
“Do you know what yada yada *is*?”
1x Muse Award 2024
🏆Platinum | Video, Celebrity/Fan
1x Webby Awards 2024
🏅Honoree | Advertising, Media & PR - Best Use of Earned Media
In late summer 2022, a certain purple competitor to Visible Wireless (whose name anagrams to my bottomer bile) launched a campaign claiming to have no “yada yada”, while hiding countless shady details in their fine print.
Visible is all about transparency. (I mean, just check out the name.) Their plans are simple and easy to follow. No added fees or surprise surcharges. Visible gladly invites you to check out their details, because they have nothing to hide: what you see is what you get. So when faced with this breach of trust, Visible had to call them out.
Yada yada…
We fired back with help from the undisputed king of yada yada, Seinfeld’s Jason Alexander.
In our campaign, we envisioned two ad executives pitching Jason on their “yada yada” campaign, only for Jason to call them out on their B.S. before revealing the truth: that they’ve been in a Visible ad all along.
Why yes,
that is Jason Alexander’s son Gabe Greenspan starring as one of the ad execs , reminding Jason that he has a family.
While our video was capturing hearts, minds, and market share, Metro by T-Mobile hastily put out a PR response, which–you guessed it–also contained a whole lotta yada.
Covered in AdAge, The Drum, Muse, Looper, & more.
How’d we do?
1.5 billion impressions
260 million earned media impressions
131% lift in search queries
91% lift in site visits
Adage Editor’s Pick
The Drum Ad of the Day
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