Pointsbet x March Madness: Livestream
Or: How I made NBA All-Star Carlos Boozer deeply uncomfortable
Standing out in the crowded marketplace of sports betting and commentary isn’t easy. So PointsBet wanted to do something different for their fans: bring in industry experts from across multiple disciplines to give their ardent fans an inside scoop on what was really going on on the court.
We brought together a former NBA All-Star, a body language expert, a professor of Sports Psychology, and PointsBet’s head oddsmaker to dissect the on-court action, giving viewers a unique perspective on the game as they placed their live bets.
As Madwell’s resident basketball expert* with live direction experience, our production arm at Starfish tapped me to develop a run of show, keep the conversation lively, direct through the in-real-time pivots, and keep viewers engaged and entertained.
It worked. Over half a million sports fans tuned in during the Final Four, with over 17,000 concurrent viewers at the peak.
How’d we do?
580,000 viewers
17,600 peak concurrent viewers
$200,000 in earned media
105% increase YoY in PointsBet Final Four wagers
1 deeply uncomfortable Carlos Boozer
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Managing technical difficulties.
*- in that I watch basketball. Plus, as I told PointsBet in our introduction, I grew up in a house with a poster on the wall that read “We interrupt this family to bring you the college basketball season.”