Visible Campaign: Blue World

Wireless with a vibe

Visible Wireless needed a brand refresh to communicate that it was evolving as a wireless service, as well as serving more and more customers in different ways.

Armed with a signature blue and in partnership with animation & design house Scholar, we developed a toolkit of icons, scenes, and environments that elevated the brand from 2D to 3D. Each element came with purpose and meaning, communicating savings, freedom, network quality, and other wireless-adjacent concepts. We used these assets to develop social and paid ads, webpages, and quick-turn commercials that could fit any concept.